Thursday, April 18, 2013

Crumb’s is literaly Crumbeling

This really is catastrophic news for Ellen. Many of her 2012-13 posts corroborate a strong attachment to CRUMB'S. This isn't the first time she's pasted in material from an articel (or email!), but it might be the most urgent. 

I wonder how many times Ellen may have seen correct, published spelleings of "managing partner," here or elsewhere, without inducing any implication for her own writing. Come to think of it, though, it was very counter-reflex for me to leave the E out just then as I typed...perhaps the habit is even harder to break when you are its renowned originator.

I recomend giveing him a box of Cupcakes from Crumb’s. I read in today’s Wall Street Journal that the stock price of Crumb’s is literaly Crumbeling. That is terible. Here is an EXERPT from the Wall Street Journal article, which my Dad make’s me read EVERY day to become financialy astute: Now he want’s me to eat less b/c of my TUCHUS. FOOEY!
FROM TODAY’s Wall STREET JOURNAL (THANKS DAD). The dessert became a cultural and economic phenomenon over the last decade, with gourmet cupcake shops proliferating across the country, selling increasingly elaborate and expensiveconcoctions.The craze hit a high mark in June 2011, when Crumbs Bake Shop Inc., CRMB -12.35% a New York-based chain, debuted on the Nasdaq Stock Market NDAQ -1.19% under the ticker symbol CRMB. Its creations—4″ tall, with fillings such as vanilla custard, caps of butter cream cheese, and decorative flourishes like a whole cookie—can cost $4.50 each. After trading at more than $13 a share in mid-2011, Crumbs has sunk to $1.70. It dropped 34% last Friday, in the wake of Crumbs saying that sales for the full year would be down by 22% from earlier projections, and the stock slipped further this week. Crumbs in part blamed store closures from Hurricane Sandy, but others say the chain is suffering from a larger problem: gourmet-cupcake burnout.
“The novelty has worn off,” says Kevin Burke, managing partner of Trinity Capital LLC, a Los Angeles investment banking firm that often works in the restaurant industry.
Crumbs now has 67 locations, nearly double the number it had less than two years ago. “These are singularly focused concepts,” says Darren Tristano, executive vice president at Technomic Inc., a Chicago research and consulting firm that specializes in the food industry. “You’re not going to Crumbs every day.”"It’s a short-term trend and we’re starting to see a real saturation,” he adds. “Demand is flat. And quite frankly, people can bake cupcakes.”
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PS I love Crumb’s!!!! YAY!!!!

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